- 1.Copilot rank tracking measures more than brand mentions. The best tools also track average rank, competitor visibility, citations, sentiment, and changes across prompts and markets.
- 2.Microsoft Copilot is not included in every tool’s entry plan. Pricing structures vary considerably. Some tools limit prompts or platforms, while others use credits or monthly AI answer allowances.
- 3.Lightweight platforms are sufficient for basic monitoring, but growing teams should consider whether they also need recommendations, content optimization, and automated workflows.
- 4.ZeroRank combines Microsoft Copilot tracking with competitor analysis, citation intelligence, prioritized recommendations, AEO content creation, and automation.
Microsoft Copilot is becoming an important product discovery channel, particularly for B2B companies whose buyers already use Bing, Edge, Windows, and Microsoft 365.
But tracking visibility in Copilot is not the same as traditional rank tracking.
There is no fixed first page or stable set of ten blue links. A brand may be recommended in one answer, excluded from the next, or mentioned without receiving a citation. Copilot’s responses can also change depending on the prompt, location, and sources available at the time.
Copilot rank tracking tools solve this by running a defined set of prompts repeatedly and recording:
- Whether your brand appears
- Where it ranks among recommended brands
- Which competitors are mentioned
- What sources Copilot cites
- How visibility changes over time
- How Copilot describes your brand
The complication is that not every AI visibility platform includes Microsoft Copilot in its standard plans. Some make it available on entry-level plans, while others reserve it for expensive multi-platform packages or sell it as an add-on.
At ZeroRank, Bing Copilot tracking is included in every plan. You can enable up to 17 AI models, and each model simply draws from your monthly AI answer quota.
This buyer’s guide compares the best Copilot rank tracking tools based on their tracking capabilities, pricing, prompt limits, platform coverage, and ability to help you improve visibility after collecting the data.
Best Copilot rank tracking tools at a glance
Tool | Best for | Cheapest plan with Copilot | Copilot pricing structure | Main limitation |
ZeroRank AI | Tracking and improving Copilot visibility | $89/month | Copilot can be enabled on every plan; usage draws from the answer-run allowance | Does not replace a traditional SEO suite |
Otterly AI | Affordable Copilot-only monitoring | $29/month | Included in all base plans | Lite is limited to 15 prompts |
Peec AI | Simple multi-model reporting | $95/month | Choose Copilot as one of three models on Starter | Additional models increase the price |
Scrunch AI | Enterprise monitoring and technical optimization | $250/month | Included in the Core plan | Expensive if Copilot monitoring is your main requirement |
Semrush | Combining SEO and AI visibility | $99/month per domain | Available through the AI Visibility Toolkit | Pricing scales per domain |
Profound | Advanced enterprise analytics | Growth or Enterprise | Starter tracks ChatGPT only; broader engines require an upgrade | Major price increase for multi-engine tracking |
Ahrefs Brand Radar | Large-scale competitive research | $699/month | Copilot custom prompt tracking requires the all-indexes plan | Too expensive for most dedicated tracking use cases |
How we evaluated these tools
For this guide, we focused specifically on Microsoft Copilot tracking, not the number of platforms listed on a provider’s homepage.
We evaluated each tool based on:
- The cheapest plan that actually includes Copilot
- Whether Copilot is included, selectable, or sold as an add-on
- Prompt limits and tracking frequency
- Brand mention and ranking analysis
- Citation and competitor tracking
- Historical reporting
- Location and market support
- Recommendations or workflows for improving visibility
- How pricing changes when more prompts, brands, or AI platforms are added
Pricing matters more than the advertised starting price. A tool may start at $49 or $99 per month but require a higher plan, additional model, or all-platform package before you can monitor Copilot.
1. ZeroRank AI — Best for tracking and improving Copilot visibility
ZeroRank AI is the best overall Copilot rank tracking tool for teams that want to move beyond monitoring and actively improve how often their brand appears.
Copilot can be enabled alongside ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode, Grok, and other supported platforms. Platform access is not restricted to a separate enterprise-only Copilot package.
Instead, usage is calculated through monthly answer runs. Every time ZeroRank checks a prompt on an enabled platform, it uses part of that allowance. This gives teams control over how they distribute monitoring across Copilot and other AI engines.
For example, you could run your highest-value commercial prompts across Copilot every day while using a smaller prompt set for less important platforms.
ZeroRank tracks:
- Copilot brand mentions
- Average brand rank
- AI Visibility Score
- Competitor visibility
- Sentiment
- Cited domains and URLs
- Complete Copilot answers
- Visibility by prompt, topic, country, and period
You can open individual answers to see exactly how Copilot framed the recommendation, which competitors appeared, and which pages supported the response. That context is important because a ranking alone does not explain why another brand was selected.
Why it stands out
ZeroRank connects Copilot tracking with prioritized on-page, off-page, and technical recommendations.
If a competitor repeatedly ranks above you, the platform can help identify whether the gap is related to missing content, third-party citations, community discussions, or technical accessibility.
It also includes AEO content creation, content optimization, prompt research, and automated workflows.
Prompt Research helps teams find commercially relevant questions using real query data and estimated AI search volume instead of relying entirely on manually invented prompts.
This makes ZeroRank particularly useful for companies that want Copilot data to lead to an action plan, not another reporting dashboard.
Limitations
ZeroRank is focused on AI search visibility. It does not replace a conventional SEO platform for backlink analysis, traditional keyword rankings, or full-site technical crawling.
Enabling more platforms also spreads the monthly answer-run allowance across more model and prompt combinations.
Which ZeroRank plan includes Copilot?
Copilot can be enabled on every paid plan.
- Starter: $89/month for 50 prompts and up to 4,500 AI answers
- Pro: $199/month for 150 prompts and up to 13,500 AI answers
- Enterprise: Custom, starting from 350 prompts and 31,500 AI answers
- Free trial: Seven days
Annual pricing starts at $76 per month for Starter and $169 per month for Pro.
2. Otterly AI — Best affordable Copilot monitoring tool
Otterly AI offers the lowest straightforward entry price for dedicated Copilot monitoring.
Its $29-per-month Lite plan includes Microsoft Copilot alongside ChatGPT, Perplexity, and Google AI Overviews. Unlike platforms that place Copilot behind an enterprise tier, Otterly includes it across all three standard plans.
The platform monitors brand mentions, citations, sentiment, and changes in AI search visibility. Results are updated daily, making it suitable for small teams that want a basic overview of how they appear in Copilot.
Why it stands out
Otterly is easy to evaluate because Copilot is included in the advertised price. You do not need to purchase an additional model or move to an all-platform plan.
It is a strong option if you:
- Have a small, carefully selected prompt set
- Primarily need monitoring and reporting
- Want to track Copilot without paying for enterprise functionality
- Do not require extensive optimization workflows
Limitations
The Lite plan includes only 15 prompts. That may be enough for one product or a tightly defined category, but it becomes restrictive if you need to cover multiple use cases, funnel stages, countries, or customer segments.
There is also a significant price increase from Lite to Standard. Google AI Mode, Gemini, and Claude are paid add-ons, although they are not required for Copilot tracking.
Which Otterly plan includes Copilot?
Copilot is included in every plan.
- Lite: $29/month for 15 prompts
- Standard: $189/month for 100 prompts
- Premium: $489/month for 400 prompts
- Enterprise: Custom
- Annual discount: 15%
3. Peec AI — Best for clean multi-model reporting
Peec AI is a straightforward AI visibility platform with a polished interface and relatively simple reporting.
It tracks visibility, mentions, rankings, brand sentiment, citations, and competitor performance. Results can be segmented by model, allowing you to isolate Microsoft Copilot rather than combining it with your overall AI visibility score.
Peec’s brand plans are priced based on prompts and the number of models analyzed. The Starter plan includes 50 prompts, one project, and a choice of three AI models. Microsoft Copilot is one of the available models, so you can select it without moving to a higher base plan.
Why it stands out
Peec is a good fit for marketing teams that want accessible dashboards without the complexity of a larger enterprise platform.
Copilot can be monitored alongside two other priority engines. For example, a B2B company could select Microsoft Copilot, ChatGPT, and Google AI Mode instead of paying to monitor every available platform.
Agency plans use a credit allocation system. One prompt run against one model on one day equals one credit, giving agencies more control over how tracking capacity is distributed across clients.
Limitations
The Starter price assumes a limited number of models. Adding more platforms increases the total cost, so teams should calculate pricing based on the complete model set they intend to monitor.
Peec is also more monitoring-focused than platforms with built-in content creation, technical recommendations, or automated optimization workflows.
Which Peec AI plan includes Copilot?
Copilot can be selected on the Starter plan.
- Starter: $95/month for 50 prompts, one project, and three models
- Pro: $245/month for 150 prompts and two projects
- Advanced: $495/month for 350 prompts and five projects
- Enterprise: Custom
- Annual billing: Approximately 15% less
Additional models can be added without changing the base plan.
4. Scrunch AI — Best for enterprise Copilot monitoring and technical optimization
Scrunch AI is designed for organizations that need AI visibility reporting alongside technical analysis of how AI agents access and interpret their websites.
Its monitoring capabilities cover brand mentions, rankings, citations, competitors, topics, and trends. Copilot support was introduced in December 2025 and is now available alongside platforms such as ChatGPT, Perplexity, Google AI, Claude, and Gemini.
Scrunch also provides page audits and agent traffic monitoring, making it more relevant for companies interested in both answer visibility and AI crawler behavior.
Why it stands out
Scrunch connects external visibility with technical readiness.
This can help enterprise teams investigate whether weak Copilot performance is associated with inaccessible pages, content gaps, citation patterns, or broader problems with how AI agents experience the website.
It also supports personas and key-topic monitoring, which are useful when different buyer segments ask Copilot substantially different questions.
Limitations
The $250-per-month entry price is difficult to justify if you only need basic Copilot mention and rank tracking.
Some of its value comes from enterprise reporting, technical analysis, integrations, and customer support. Smaller teams that will not use those capabilities may be better served by a lighter platform.
Which Scrunch plan includes Copilot?
Copilot is available on the Core plan.
- Core: Starts at $250/month
- Enterprise: Custom
- Free trial: Available
5. Semrush AI Visibility Toolkit — Best for existing Semrush users
Semrush brings Copilot monitoring into a broader search marketing ecosystem.
The AI Visibility Toolkit tracks brand presence across platforms including ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Mode, and Google AI Overviews. Teams can analyze mentions, competitor visibility, sentiment, and the sources influencing AI-generated answers.
The primary advantage is context. Existing Semrush users can connect AI visibility with conventional SEO research instead of maintaining entirely separate workflows.
Why it stands out
Semrush is a logical choice for teams that already use its keyword, competitor, content, and backlink data.
A drop in Copilot visibility can be investigated alongside changes in organic performance, content coverage, competitor activity, and domain authority. That makes it easier to coordinate SEO and AI visibility work within one platform.
Semrush also offers Enterprise AI Optimization for larger organizations requiring more advanced Copilot tracking and optimization capabilities.
Limitations
The AI Visibility Toolkit is priced per domain. This can become expensive for agencies, multi-brand organizations, or companies operating several regional domains.
It may also be more platform than necessary if your only requirement is to monitor a small Copilot prompt set.
Which Semrush plan includes Copilot?
Microsoft Copilot is supported by the AI Visibility Toolkit.
- AI Visibility Toolkit: $99/month per domain
- Semrush One: From $199/month, or approximately $165/month annually
- Enterprise AI Optimization: Custom
- Free trial: Seven days for the AI Visibility Toolkit
6. Profound AI — Best for advanced enterprise analytics
Profound is one of the most established enterprise AI visibility platforms. Its Answer Engine Insights product tracks how AI platforms mention, rank, cite, and describe brands.
It offers detailed competitor analysis, sentiment reporting, citation intelligence, prompt volume data, and browser-based answer collection. This makes it a strong option for large companies managing mature AI visibility programs across multiple markets.
However, the advertised entry price does not provide Copilot tracking.
Why it stands out
Profound is built for organizations that need substantial reporting depth, market intelligence, and enterprise infrastructure.
Its prompt-volume data can help teams decide which questions are worth tracking, while its reporting capabilities support larger marketing, content, PR, and analytics teams.
Answers are collected through consumer interfaces, helping the results reflect what users see rather than relying solely on model APIs.
Limitations
The $99 Starter plan only tracks ChatGPT. Teams that need Copilot must move beyond the entry plan and confirm which answer engines are included in their selected package.
This makes Profound considerably more expensive than its headline starting price suggests for a multi-platform program.
Which Profound plan includes Copilot?
Copilot is not included in the Starter plan.
- Growth: $399/month for 100 prompts and three answer engines
- Enterprise: Custom, with broader answer-engine coverage
Because Growth limits the number of engines, confirm that Microsoft Copilot can be selected within your configuration before subscribing.
7. Ahrefs Brand Radar — Best for competitive Copilot research
Ahrefs Brand Radar approaches AI visibility from the perspective of large-scale brand research.
It provides access to a substantial database of AI prompts, allowing teams to investigate which brands and domains appear across different topics. It also supports custom prompt tracking for ChatGPT, Perplexity, Gemini, and Microsoft Copilot.
This combination is useful when you want both broad market research and continuous monitoring of a smaller, strategically selected prompt set.
Why it stands out
Brand Radar can connect Copilot visibility with Ahrefs’ existing competitor, content, backlink, and organic search data.
You can research which domains are frequently cited, examine their broader authority and backlink profiles, and identify content themes associated with strong AI visibility.
This makes Ahrefs particularly relevant to SEO teams that already depend on the platform for competitive intelligence.
Limitations
Copilot custom prompt tracking requires the all-indexes plan rather than the $199 entry package.
At $699 per month, it is considerably more expensive than most dedicated Copilot trackers. It makes the most sense when the broader Brand Radar datasets and Ahrefs SEO tools are part of the buying decision.
Which Ahrefs plan includes Copilot?
Custom Copilot tracking requires the all-indexes Brand Radar plan.
- All-indexes plan with Copilot custom tracking: $699/month
- Included usage: 2,500 custom prompt checks per month
- Additional 2,500 checks: $50/month
The lower-priced Brand Radar package should not be confused with the plan required for ongoing custom Copilot prompts.
Which Copilot rank tracking tool should you choose?
Choose based on the plan that actually includes Copilot, not the advertised starting price. For basic monitoring, Otterly is the cheapest option. For enterprise analytics, consider Scrunch or Profound.
If you want to track Microsoft Copilot rankings and turn visibility gaps into clear actions, choose ZeroRank.
Start tracking your Copilot visibility with ZeroRank for free.
