Platform
AI visibility trackingWhere you show up, across every modelPrompt researchThe questions your buyers actually askAI search optimizationOn-page, off-page and technical fixesAgentic workflowsSet it once, it watches and briefs the fixMCP & REST APIBuild on top of ZeroRank dataCo-pilotAsk your data anything, in chatNew
Free to startRun a full report before you enter a card
Solutions
Marketing teamsProve AI search moves pipeline, not rankAgenciesUnlimited seats, white-label reportsEnterpriseSSO, audit trails and a security review
ResourcesBlogHow AI search behaves, in the fieldUniversityShort video lessons on AI search, freeDocsSet-up guides and the API referenceFree toolsCheck a prompt or a domain, freeCompareZeroRank against the alternatives
CompanyAbout usWho builds ZeroRank, and whyCase studiesWhat changed, and by how muchWall of LoveCustomer reviews and video reviewsChangelogEverything we shipped, datedContactTalk to a human about your setup
ZeroRank mobileYour visibility, in your pocketComing soonApp StoreComing soonGoogle Play
Log inGet Started
ZeroRank University

Free video lessons on AI search and ZeroRank

Practical videos from the ZeroRank team: how to set up the product and find your way around it, and how AI assistants decide which brands to recommend.

Watch the first lessonSubscribe on YouTube (opens in a new tab)
  • 11 lessons
  • 107 min
  • free, no sign-up
Start here

Begin with the setup

A walkthrough of the setup screens, read slowly instead of clicked through. Worth watching whether you are creating a new account or adding a project.

Get started with ZeroRankLesson 1 of 9 , 7 minutes 21 seconds

Initial ZeroRank AI Setup - Get This Right

A full walkthrough of the ZeroRank setup, recorded on a real project. It covers the optional brand description, how topics hold your prompts, why your SEO keyword research is still a good starting point, and where to go first once you are in.

Chapters16

  1. Why rushing the ZeroRank setup costs you, starts at 0:00
  2. Account setup: company size and the agency question, starts at 0:35
  3. Adding the brand, app or website you want to track, starts at 0:46
  4. "Tell us about your brand" and why it's optional, starts at 1:19
  5. How I used AI to write my brand summary, starts at 1:31
  6. ZeroRank analyzes your brand and finds your competitors, starts at 2:10
  7. Your starting AI visibility benchmark, starts at 2:36
  8. How daily prompt runs work, starts at 2:47
All 16 chaptersShow fewer chapters
  1. Picking your region and language, starts at 2:58
  2. Choosing your topics (you get up to 10), starts at 3:10
  3. Topics explained: the buckets that hold your prompts, starts at 3:50
  4. What prompts are, and how your SEO keywords still help, starts at 4:16
  5. Reviewing the prompt list ZeroRank curated for you, starts at 5:01
  6. Continue to results and your dashboard, starts at 6:07
  7. Start with the Get Started screen, starts at 6:25
  8. Next video, and where to ask your questions, starts at 6:55
8 more lessons · 86 min

Get started with ZeroRank

Set up ZeroRank, manage and research prompts, explore AI chats and sources, manage competitors, and connect your AI tools through MCP.

Lesson 2 of 9 , 21 minutes 16 seconds

ZeroRank Overview: From AI Visibility to Action

A broad, deliberately fast tour of the interface so you know where everything is: the overview dashboard, sources and URLs, chats, prompts, the Copilot, recommendations, the technical scan, content and workflows.

Chapters40

  1. Two things before we start, starts at 0:00
  2. What this overview actually covers, starts at 0:26
  3. The welcome screen (don't skip the checklist), starts at 0:45
  4. The overview dashboard: your bird's eye view, starts at 1:16
  5. Filters: date range, brand vs competitors, AI models, starts at 1:27
  6. What "AI Overview" actually means, starts at 1:56
All 40 chaptersShow fewer chapters
  1. Filtering by topics, country and tags, starts at 2:13
  2. The visibility chart: bar, line and competitor lines, starts at 2:45
  3. Show all: the full competitor visibility list, starts at 3:12
  4. Top sources: the domains AI keeps citing, starts at 3:29
  5. URLs: the exact pages AI is pulling from, starts at 4:14
  6. Back to the overview and domain types, starts at 4:48
  7. Recent chats and the chats area, starts at 5:01
  8. Opening a single chat and the full page view, starts at 5:46
  9. The quick links I actually use every day, starts at 6:24
  10. Prompts and topics: where all of this comes from, starts at 6:39
  11. Adding topics, disabling prompts, moving prompts, tags, starts at 7:01
  12. The prompt research tab, starts at 8:06
  13. Sources recap and AI traffic (Google Analytics), starts at 8:57
  14. Reports, starts at 9:21
  15. AI readiness and on-page opportunities, starts at 9:44
  16. The three areas: analytics, actions, configuration, starts at 9:55
  17. Actions: the Copilot and your top opportunities, starts at 10:30
  18. 6,484 tools: MCPs, Stripe, PayPal, Monday, Webflow, starts at 11:43
  19. Why run AI inside the app (especially for clients), starts at 12:32
  20. Recommendations: where your audience actually hangs out, starts at 13:12
  21. On-page opportunities and getting added to listicles, starts at 13:43
  22. The technical scan (I'm going to regret showing you this), starts at 14:15
  23. 53%. Kind of sucks., starts at 14:40
  24. The fastest way to fix your technical issues, starts at 14:57
  25. Content: templates and content briefs, starts at 15:20
  26. Optimizing content you already have, starts at 16:16
  27. Workflows and automations, starts at 16:46
  28. Brands: approving, rejecting and merging competitors, starts at 17:02
  29. Active brands and stopping tracking, starts at 18:06
  30. Tags, MCP and API, starts at 18:51
  31. Workspaces, starts at 19:17
  32. Pitches: a temporary workspace for client research, starts at 19:35
  33. Organization, profile, billing, roadmap and changelog, starts at 20:17
  34. Thanks for watching, starts at 21:04

Lesson 4 of 9 , 13 minutes 41 seconds

ZeroRank Prompts Tutorial: How to Track, Organize and Manage Your AI Search Prompts

A walkthrough of topics and prompts: reading visibility, sentiment and rank, organizing with tags, inspecting fan-out queries, accepting suggestions, and managing prompts without losing historical data.

Chapters22

  1. Why your dashboard numbers change (5 factors), starts at 0:00
  2. Factors 1 & 2: Tracked prompts and time frame, starts at 0:25
  3. Factor 3: The brand you're tracking, starts at 0:42
  4. Factors 4 & 5: AI models and filters, starts at 1:12
  5. Prompts area overview: topics, visibility, sentiment, rank, starts at 1:42
  6. Mentions, search volume and location, starts at 2:40
All 22 chaptersShow fewer chapters
  1. Using tags to organize prompts, starts at 2:58
  2. Can't see your prompts? Clear your filters, starts at 4:00
  3. Single prompt view: brands, visibility, sentiment, rank, starts at 4:13
  4. Fan-out queries and common terms explained, starts at 5:03
  5. Recent chats for a prompt, starts at 5:43
  6. Getting new prompt suggestions, starts at 6:18
  7. Deactivate vs. delete (keep your historical data), starts at 7:16
  8. Moving a prompt to another topic, starts at 7:56
  9. Bulk actions: activate or delete prompts, starts at 8:34
  10. Running prompts manually, starts at 9:01
  11. Creating a new topic with auto-generated prompts, starts at 9:13
  12. Adding a single prompt manually, starts at 10:52
  13. Why you should research prompts first, starts at 11:22
  14. Co-pilot (beta) and MCP connection, starts at 11:49
  15. Daily use or set and forget?, starts at 12:14
  16. Wrap-up and where to get help, starts at 13:25

Lesson 5 of 9 , 12 minutes 18 seconds

ZeroRank Prompt Research Tutorial: Find, Preview & Track New Queries

Find and preview new prompts with Prompt Research. Learn how to read search volumes and trends, refresh AI answers, find related queries, and choose prompts across the customer journey.

Chapters21

  1. Intro: ZeroRank basics & what's coming next, starts at 0:00
  2. Prompt Research tool overview & suggestions, starts at 0:20
  3. Search history and 90 / 30 / 7 day filters, starts at 0:37
  4. Researching "Obsidian alternatives" (competitor prompts), starts at 1:05
  5. Track vs Add to Suggestion explained, starts at 1:26
  6. Preview AI answer, starts at 1:44
All 21 chaptersShow fewer chapters
  1. Important: refresh for fresh data, starts at 2:03
  2. AI search volume vs Google search volume, starts at 2:32
  3. Reading the AI search trend chart, starts at 2:45
  4. What "Your signal" means, starts at 3:09
  5. Demo: tracked prompts vs suggested prompts, starts at 3:25
  6. Using "Research this" to find related prompts, starts at 4:19
  7. Top, middle & bottom of funnel explained, starts at 5:38
  8. Forget the funnel: understand the customer journey, starts at 7:27
  9. How to be visible at every stage of the journey, starts at 7:47
  10. Reviewing new prompt research results, starts at 8:54
  11. Real example: top of funnel prompts for a writing app, starts at 9:34
  12. Segmenting your product features by audience, starts at 10:43
  13. Task management competitors & comparison pages, starts at 11:17
  14. What's next: going deeper & taking action, starts at 11:50
  15. Wrap up, starts at 12:10

Lesson 6 of 9 , 6 minutes 7 seconds

Research your AI Chats in ZeroRank (See where and when you're mentioned)

Explore the AI conversations behind your visibility data: brand mentions, sentiment and cited sources. Filter and search chats, inspect prompt history, and use MCP or Copilot to inform your content strategy.

Chapters17

  1. What are Chats in ZeroRank?, starts at 0:00
  2. Quick recap from the Prompts video, starts at 0:29
  3. Opening a single AI chat conversation, starts at 0:44
  4. Example: "Best app for notes, tasks and weekly planning", starts at 1:00
  5. Brand mentions and sentiment (positive vs neutral), starts at 1:17
  6. Checking the sources ChatGPT cited, starts at 1:33
All 17 chaptersShow fewer chapters
  1. Reverse-engineering why AI picks certain articles, starts at 1:51
  2. Recent chats in the Overview and "Show all", starts at 2:07
  3. Chats area: filtering prompts by topic, starts at 2:30
  4. Browsing the chat history, starts at 3:01
  5. Why you should start AI visibility tracking early, starts at 3:13
  6. Using the MCP and Copilot to analyze your data, starts at 3:30
  7. Searching your prompts, starts at 3:52
  8. Jumping from a chat to the full prompt data, starts at 4:10
  9. Two ways to use chats: one by one vs in bulk, starts at 5:04
  10. Building on-page and off-page content from real data, starts at 5:37
  11. Next video: Sources, starts at 5:51

Lesson 7 of 9 , 7 minutes 22 seconds

ZeroRank MCP - Setup and usage (Claude, ChatGPT/Codex, Cursor, AntiGravity)

Connect the ZeroRank MCP server to Claude Desktop and Codex, then use your AI tools to check visibility, draft and improve content, build a search visibility plan, and add new prompts to track.

Chapters15

  1. What the ZeroRank MCP server does, starts at 0:00
  2. Where to find your ZeroRank MCP URLs, starts at 0:25
  3. Connecting ZeroRank to Claude Desktop (custom connector), starts at 0:47
  4. Checking AI search visibility from ChatGPT, starts at 1:53
  5. Adding the ZeroRank MCP server in Codex (Streamable HTTP), starts at 2:14
  6. Asking Claude what would help, starts at 3:05
All 15 chaptersShow fewer chapters
  1. Having Claude write an article in ZeroRank, starts at 3:17
  2. Improving the AEO content score (50% to 80%), starts at 3:35
  3. Creating a 1-month search visibility plan, starts at 4:11
  4. Plan summary, gaps and target metrics, starts at 5:01
  5. Week-by-week action plan, starts at 5:39
  6. Outreach to authors who write about apps, starts at 6:02
  7. Finding missing prompts to track, starts at 6:30
  8. Adding 31 new prompts to ZeroRank, starts at 6:58
  9. Wrap-up, starts at 7:13

Lesson 8 of 9 , 14 minutes

ZeroRank Sources: See What AI Search Is Citing (GEO / AEO)

See the domains and pages AI models cite for your tracked prompts. Filter sources, find pages mentioning competitors, inspect the chats behind each source, and export your results to CSV.

Chapters21

  1. Why Sources is my favorite ZeroRank feature, starts at 0:00
  2. Prompts, topics and what AI search is citing, starts at 0:08
  3. Filtering by topics, countries and tags (ideal clients), starts at 0:43
  4. Models, time frame and viewing as a competitor, starts at 1:16
  5. Domains view: why percentages go above 100%, starts at 1:58
  6. URLs view: URL types, mentions and competitors, starts at 2:21
All 21 chaptersShow fewer chapters
  1. Listicles explained: a paywalled page AI still cites, starts at 2:58
  2. Using multiple filters with the dropdown, starts at 4:03
  3. Gap analysis: pages with 5+ competitors, starts at 4:22
  4. Why AI cites iA Writer's homepage (a testimonial), starts at 4:52
  5. Clearing filters and exporting to CSV, starts at 5:20
  6. What AI search cites most: product pages, starts at 5:35
  7. Domains view: URLs grouped by domain, starts at 5:55
  8. Tooltips, last fetched date and brand mentions, starts at 6:40
  9. Different ideal clients, different competitors, starts at 7:09
  10. Chats: the exact prompts behind each source, starts at 9:00
  11. Reading AI answers to plan your GEO / AEO content, starts at 9:29
  12. Corporate vs competitor tags, starts at 10:30
  13. Why a brand isn't showing as a competitor, starts at 11:19
  14. How to track a new brand as a competitor, starts at 11:54
  15. Next up: building your GEO / AEO / AI search strategy, starts at 13:01

Lesson 9 of 9 , 9 minutes 14 seconds

ZeroRank Brands: Manage Competitors & Merge Duplicate Brands

Clean up your tracked brands and competitors: correct misclassified sources, approve or reject suggestions, add missed competitors, and merge duplicate brands. Learn when to stop tracking a brand and how that differs from deleting it.

Chapters18

  1. Intro: Where brands show up in ZeroRank, starts at 0:00
  2. Overview: Top brands and visibility, starts at 0:19
  3. Show all: Viewing every tracked brand, starts at 0:36
  4. Brand details: Notes, alternate names, domains, and colors, starts at 0:41
  5. Merging duplicate brands, starts at 0:56
  6. Brands vs. competitors vs. sources, starts at 1:19
All 18 chaptersShow fewer chapters
  1. Sources filter: Why you might only see competitors, starts at 2:00
  2. Corporate sources: Spotting a competitor that's misclassified, starts at 2:37
  3. Brands area: Approving and rejecting suggested brands, starts at 3:02
  4. Tracking a brand manually, starts at 4:00
  5. Adding a missed competitor from the corporate list, starts at 4:44
  6. Checking for possible duplicates, starts at 5:50
  7. Merging brands that have two websites, starts at 6:42
  8. Reviewing untracked brands and fixing typos, starts at 7:26
  9. Stop tracking a brand, starts at 8:07
  10. Removing a competitor from the overview, starts at 8:34
  11. Stop tracking vs. delete brand, starts at 8:45
  12. Wrap-up, starts at 9:12
2 lessons · 14 min

AI search fundamentals

How AI assistants decide which brands to recommend and which sources to draw on.

Lesson 1 of 2 , 7 minutes 35 seconds

Why ChatGPT Recommends Some Brands — And Ignores Others

How AI tools decide which brands to recommend, why the same question gets different answers on ChatGPT, Perplexity and Google AI, and the three pillars of an AI search strategy: analytics, actions and content.

Chapters17

  1. Why not appearing in ChatGPT means you don’t exist, starts at 0:00
  2. Why certain brands get recommended by AI, starts at 0:36
  3. Same question, different AI answers, starts at 1:13
  4. How ChatGPT, Perplexity, and Google AI use different trust signals, starts at 1:35
  5. Why traditional SEO alone is no longer enough, starts at 2:24
  6. How the research funnel is collapsing inside AI chat, starts at 2:52
All 17 chaptersShow fewer chapters
  1. The shift from ranking in Google to becoming the answer, starts at 3:38
  2. The 3 pillars of Generative Engine Optimization, starts at 4:12
  3. Analytics: how to track your brand visibility in AI answers, starts at 4:36
  4. On-page signals that improve AI citations, starts at 4:55
  5. Off-page signals, mentions, reviews, and community authority, starts at 5:36
  6. Why AI trusts harder-to-manipulate sources, starts at 5:50
  7. Why Perplexity cites Reddit and community discussions, starts at 6:02
  8. The easiest way to test your current AI search visibility, starts at 6:29
  9. Why early adopters of AI SEO will win, starts at 6:44
  10. How to check where your brand appears in AI results, starts at 6:56
  11. Final thoughts on the future of AI Search, starts at 7:08

Lesson 2 of 2 , 6 minutes 28 seconds

Reddit Won’t Save Your AI SEO (This Is What Actually Works)

AI doesn't trust a single source; it looks for consistency across several. What Reddit, YouTube and your own site each give an AI answer, why a mention is not a citation, and the three-part source stack to build.

Chapters12

  1. Why "Reddit or YouTube" is the wrong question, starts at 0:00
  2. Why the Reddit obsession started, starts at 0:57
  3. How AI actually uses different sources, starts at 1:29
  4. What Reddit really gives AI: friction and doubt, starts at 1:55
  5. What YouTube gives AI: context and proof, starts at 2:40
  6. The layer most teams still underinvest in, starts at 3:07
All 12 chaptersShow fewer chapters
  1. Why most strategies fall apart, starts at 3:34
  2. Mentions vs citations — why they're not the same, starts at 4:15
  3. The source that actually wins in AI answers, starts at 4:49
  4. What to actually do: the 3-part stack, starts at 4:53
  5. Why showing up in one place makes you look incomplete, starts at 5:30
  6. How to see what AI is pulling from right now, starts at 5:50

New lessons are added here as they are published. Subscribe on YouTube (opens in a new tab)

Keep learning

Beyond the videos

Guides to read, docs to follow, tools to run and results to compare against.

AI Search Education

Guides and explainers on how AI search works: GEO, AEO, citations, and what moves an assistant to name your brand.

Read the guidesDocs

Set-up guides and the API reference, for when you want the steps written down.

Open the docs (opens in a new tab)Free tools

116 free tools to analyze, optimize and create content for your website. No signup required.

Browse the toolsCase studies

Real results from real brands: LanderLab, ClickFlare and AdPlexity, with the numbers each of them published.

Read the stories

Follow along with your own brand

Start a free trial and work through the setup lesson on your own site, or book a 30-minute walkthrough with the team.

Start free trialBook a demo