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AI visibility trackingWhere you show up, across every modelPrompt researchThe questions your buyers actually askAI search optimizationOn-page, off-page and technical fixesAgentic workflowsSet it once, it watches and briefs the fixMCP & REST APIBuild on top of ZeroRank dataCo-pilotAsk your data anything, in chatNew
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ZeroRank University

Free video lessons on AI search and ZeroRank

Practical videos from the ZeroRank team: how to set up the product and find your way around it, and how AI assistants decide which brands to recommend.

Watch the first lessonSubscribe on YouTube (opens in a new tab)
  • 5 lessons
  • 44 min
  • free, no sign-up
Start here

Begin with the setup

A walkthrough of the setup screens, read slowly instead of clicked through. Worth watching whether you are creating a new account or adding a project.

Get started with ZeroRankLesson 1 of 3 , 7 minutes 21 seconds

Initial ZeroRank AI Setup - Get This Right

A full walkthrough of the ZeroRank setup, recorded on a real project. It covers the optional brand description, how topics hold your prompts, why your SEO keyword research is still a good starting point, and where to go first once you are in.

Chapters16

  1. Why rushing the ZeroRank setup costs you, starts at 0:00
  2. Account setup: company size and the agency question, starts at 0:35
  3. Adding the brand, app or website you want to track, starts at 0:46
  4. "Tell us about your brand" and why it's optional, starts at 1:19
  5. How I used AI to write my brand summary, starts at 1:31
  6. ZeroRank analyzes your brand and finds your competitors, starts at 2:10
  7. Your starting AI visibility benchmark, starts at 2:36
  8. How daily prompt runs work, starts at 2:47
All 16 chaptersShow fewer chapters
  1. Picking your region and language, starts at 2:58
  2. Choosing your topics (you get up to 10), starts at 3:10
  3. Topics explained: the buckets that hold your prompts, starts at 3:50
  4. What prompts are, and how your SEO keywords still help, starts at 4:16
  5. Reviewing the prompt list ZeroRank curated for you, starts at 5:01
  6. Continue to results and your dashboard, starts at 6:07
  7. Start with the Get Started screen, starts at 6:25
  8. Next video, and where to ask your questions, starts at 6:55
2 more lessons · 23 min

Get started with ZeroRank

Once the setup is done: a tour of every area of the app, and a conversation about how the data behind it is collected.

Lesson 2 of 3 , 21 minutes 16 seconds

ZeroRank Overview: From AI Visibility to Action

A broad, deliberately fast tour of the interface so you know where everything is: the overview dashboard, sources and URLs, chats, prompts, the Copilot, recommendations, the technical scan, content and workflows.

Chapters40

  1. Two things before we start, starts at 0:00
  2. What this overview actually covers, starts at 0:26
  3. The welcome screen (don't skip the checklist), starts at 0:45
  4. The overview dashboard: your bird's eye view, starts at 1:16
  5. Filters: date range, brand vs competitors, AI models, starts at 1:27
  6. What "AI Overview" actually means, starts at 1:56
All 40 chaptersShow fewer chapters
  1. Filtering by topics, country and tags, starts at 2:13
  2. The visibility chart: bar, line and competitor lines, starts at 2:45
  3. Show all: the full competitor visibility list, starts at 3:12
  4. Top sources: the domains AI keeps citing, starts at 3:29
  5. URLs: the exact pages AI is pulling from, starts at 4:14
  6. Back to the overview and domain types, starts at 4:48
  7. Recent chats and the chats area, starts at 5:01
  8. Opening a single chat and the full page view, starts at 5:46
  9. The quick links I actually use every day, starts at 6:24
  10. Prompts and topics: where all of this comes from, starts at 6:39
  11. Adding topics, disabling prompts, moving prompts, tags, starts at 7:01
  12. The prompt research tab, starts at 8:06
  13. Sources recap and AI traffic (Google Analytics), starts at 8:57
  14. Reports, starts at 9:21
  15. AI readiness and on-page opportunities, starts at 9:44
  16. The three areas: analytics, actions, configuration, starts at 9:55
  17. Actions: the Copilot and your top opportunities, starts at 10:30
  18. 6,484 tools: MCPs, Stripe, PayPal, Monday, Webflow, starts at 11:43
  19. Why run AI inside the app (especially for clients), starts at 12:32
  20. Recommendations: where your audience actually hangs out, starts at 13:12
  21. On-page opportunities and getting added to listicles, starts at 13:43
  22. The technical scan (I'm going to regret showing you this), starts at 14:15
  23. 53%. Kind of sucks., starts at 14:40
  24. The fastest way to fix your technical issues, starts at 14:57
  25. Content: templates and content briefs, starts at 15:20
  26. Optimizing content you already have, starts at 16:16
  27. Workflows and automations, starts at 16:46
  28. Brands: approving, rejecting and merging competitors, starts at 17:02
  29. Active brands and stopping tracking, starts at 18:06
  30. Tags, MCP and API, starts at 18:51
  31. Workspaces, starts at 19:17
  32. Pitches: a temporary workspace for client research, starts at 19:35
  33. Organization, profile, billing, roadmap and changelog, starts at 20:17
  34. Thanks for watching, starts at 21:04
2 lessons · 14 min

AI search fundamentals

How AI assistants decide which brands to recommend and which sources to draw on.

Lesson 1 of 2 , 7 minutes 35 seconds

Why ChatGPT Recommends Some Brands — And Ignores Others

How AI tools decide which brands to recommend, why the same question gets different answers on ChatGPT, Perplexity and Google AI, and the three pillars of an AI search strategy: analytics, actions and content.

Chapters17

  1. Why not appearing in ChatGPT means you don’t exist, starts at 0:00
  2. Why certain brands get recommended by AI, starts at 0:36
  3. Same question, different AI answers, starts at 1:13
  4. How ChatGPT, Perplexity, and Google AI use different trust signals, starts at 1:35
  5. Why traditional SEO alone is no longer enough, starts at 2:24
  6. How the research funnel is collapsing inside AI chat, starts at 2:52
All 17 chaptersShow fewer chapters
  1. The shift from ranking in Google to becoming the answer, starts at 3:38
  2. The 3 pillars of Generative Engine Optimization, starts at 4:12
  3. Analytics: how to track your brand visibility in AI answers, starts at 4:36
  4. On-page signals that improve AI citations, starts at 4:55
  5. Off-page signals, mentions, reviews, and community authority, starts at 5:36
  6. Why AI trusts harder-to-manipulate sources, starts at 5:50
  7. Why Perplexity cites Reddit and community discussions, starts at 6:02
  8. The easiest way to test your current AI search visibility, starts at 6:29
  9. Why early adopters of AI SEO will win, starts at 6:44
  10. How to check where your brand appears in AI results, starts at 6:56
  11. Final thoughts on the future of AI Search, starts at 7:08

Lesson 2 of 2 , 6 minutes 28 seconds

Reddit Won’t Save Your AI SEO (This Is What Actually Works)

AI doesn't trust a single source; it looks for consistency across several. What Reddit, YouTube and your own site each give an AI answer, why a mention is not a citation, and the three-part source stack to build.

Chapters12

  1. Why "Reddit or YouTube" is the wrong question, starts at 0:00
  2. Why the Reddit obsession started, starts at 0:57
  3. How AI actually uses different sources, starts at 1:29
  4. What Reddit really gives AI: friction and doubt, starts at 1:55
  5. What YouTube gives AI: context and proof, starts at 2:40
  6. The layer most teams still underinvest in, starts at 3:07
All 12 chaptersShow fewer chapters
  1. Why most strategies fall apart, starts at 3:34
  2. Mentions vs citations — why they're not the same, starts at 4:15
  3. The source that actually wins in AI answers, starts at 4:49
  4. What to actually do: the 3-part stack, starts at 4:53
  5. Why showing up in one place makes you look incomplete, starts at 5:30
  6. How to see what AI is pulling from right now, starts at 5:50

New lessons are added here as they are published. Subscribe on YouTube (opens in a new tab)

Keep learning

Beyond the videos

Guides to read, docs to follow, tools to run and results to compare against.

AI Search Education

Guides and explainers on how AI search works: GEO, AEO, citations, and what moves an assistant to name your brand.

Read the guidesDocs

Set-up guides and the API reference, for when you want the steps written down.

Open the docs (opens in a new tab)Free tools

116 free tools to analyze, optimize and create content for your website. No signup required.

Browse the toolsCase studies

Real results from real brands: LanderLab, ClickFlare and AdPlexity, with the numbers each of them published.

Read the stories

Follow along with your own brand

Start a free trial and work through the setup lesson on your own site, or book a 30-minute walkthrough with the team.

Start free trialBook a demo