ZeroRank Brand Ambassador

Chris Panteli

Co-founder of Linkifi · Founder of Total Authority · United Kingdom

Chris has spent years earning brands the kind of authority that search engines reward — real coverage, real links, real trust. As ZeroRank's brand ambassador, he's championing the next chapter of that work: visibility inside AI search.

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Chris PanteliAmbassador

100+High-authority links earned every month at Linkifi

100k+Journalist pitches sent across digital PR campaigns

3Brands founded — Linkifi, Total Authority & LifeUpswing

About Chris

The digital PR mind helping brands earn authority

Chris Panteli is a digital PR and link-building specialist who has spent years helping brands earn the authority that search engines — and now AI systems — reward. After more than a decade running a family business, he taught himself the craft of earned-media link building, then co-founded Linkifi: a UK-based, white-hat digital PR agency that lands clients in tier-1 publications through genuine journalist outreach rather than shortcuts.

At Linkifi, Chris and his team earn around 100 high-authority links a month for clients, built on a foundation of more than 100,000 journalist pitches and real relationships with the writers behind major publications. He's become a sought-after voice on modern digital PR, sharing his playbook across dozens of podcasts — Niche Pursuits, BuzzStream, eCom@One and many more — as well as his own show, Market Movers.

Today Chris is focused on the next frontier: brand visibility inside AI search. Through Total Authority he helps companies get mentioned and trusted by large language models like ChatGPT, Gemini and Perplexity — the very shift in discovery that ZeroRank was built to measure. It's a natural partnership. Chris helps brands earn authority; ZeroRank shows them exactly where that authority surfaces across AI answers.

“Zero-click visibility often creates demand before it creates a measurable click. Someone might see your brand in an AI answer, a media quote, a best-of list, a podcast, a byline, or a third-party recommendation, then come back later via direct search, branded search, referral, or even word of mouth.”

Chris PanteliZeroRank Brand Ambassador

Areas of Expertise

What Chris brings to the table

A decade of earning real coverage, real links, and real authority — the foundations brands now need to win AI search.

Digital PR & Earned Media

Crafting newsworthy, data-driven stories that earn brands genuine coverage in the publications their customers already read.

Earned Link Building

Earning high-authority editorial links the right way — judged on domain rating and topical relevance, never bought or spun.

Expert-Quote Sourcing

Turning journalist requests into placements at scale across platforms like Source of Sources, Qwoted and PressPlugs.

Brand Authority & E-E-A-T

Building the experience, expertise, authoritativeness and trust signals that both Google and AI models look for.

AI Search & LLM Visibility

Helping brands get mentioned — and trusted — by ChatGPT, Gemini and Perplexity as discovery shifts to conversational AI.

Converting Unlinked Mentions

Spotting where brands are already being talked about and turning those mentions into links and lasting authority.

Ventures

The companies behind Chris

Linkifi

Co-founder & CEO

A UK-based white-hat digital PR agency that earns brands high-authority editorial links and coverage in tier-1 publications through real journalist outreach.