Question 1

How do I pick the best product name?

Accepted Answer

Choose a name that is easy to spell and pronounce, hints at the product's benefit or purpose, is available as a domain and trademark, and resonates with your target audience. Test your top choices with potential customers.

Question 2

Should my product name include keywords?

Accepted Answer

Including a descriptive keyword can help with SEO and immediate understanding (like 'QuickBooks'), but is not required. Many successful products use invented names (like 'Spotify') and build brand recognition over time.

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