Question 1

What are long-tail keywords?

Accepted Answer

Long-tail keywords are specific, multi-word search phrases (usually 3-5 words) with lower search volume but higher conversion intent. For example, 'best running shoes for flat feet' is a long-tail version of 'running shoes'.

Question 2

Why should I target long-tail keywords?

Accepted Answer

Long-tail keywords are easier to rank for because they have less competition. They also attract more qualified traffic, as users searching specific phrases are typically closer to making a purchase or decision.

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